A network of consultants, trainers, coaches, and media services.

Be the Leader You’re Meant to Be!

Who Are We?

4Ward Operations is  the ultimate solution for leadership, executive coaching and wellness training. We provide dynamic and interactive presentations, media support, virtual learning, one-on-one executive coaching certifications, and host and contribute to conferences throughout the United States.

4Ward Operations is not just about delivering impactful presentations and quality coaching, it’s about providing participants/clients with practical lessons that can be applied immediately. Our desire is to spark conversations, inspire action, improve morale and leave a lasting impression on all participants.

Join the revolution of impactful and interactive presentations with 4Ward Operations today. Your team will thank you!

Training Programs

If you’re tired of sitting through boring, monotonous presentations, look no further! 4Ward Operations is here to deliver and engage with your staff and executives.

Whether you need a presentation on leadership, communication, decision-making, generational management, humor in the workplace, setting boundaries, appreciating different perspectives, or wellness 360 –, or — even an MC for your next event, we have got you covered.

If you are hosting a conference, or need a presentation in a classroom, or during a business meeting, we have talks that showcases hands-on exercises that are not only engaging, the information is relevant, realistic and ready to implement immediately. Our training and presentations offer a range of interactive features, including animations, videos, quizzes, and more, ensuring your audience stays engaged from start to finish.

4Ward Operations

Coaching Certification

If you’re wanting an inspirational and rewarding opportunity,  we offer an executive and career coaching certification program. This is a great opportunity to become an entrepreneur and help others reach their goals in life and business. This certification is a combination of written materials, an on-line course and live coaching and feedback from Ron or a team member. This certification is non-accredited.

Executive Coaching

At 4Ward Operations, we understand that leadership is not a one-size-fits-all journey. That’s why we’ve assembled a dream team of experienced executive coaches ready to empower you to achieve greatness. We also offer coaching to help selected managers coach their staff more effectively, which in turn has proven to improve morale and cohesiveness in any agency or company.  

Our executive coaches bring a wealth of knowledge and expertise in various industries, ensuring that we match you with the perfect coach who understands your unique challenges and goals. From effective communication and strategic decision-making, to health and wellness, our coaches will help you become the best version of yourself.

We also have an informative online course titled, “Interview Skills to Land Your Dream Job,”  with the option of follow up coaching and a mock interview before a panel of professionals. 

Trust, confidentiality, and mutual respect are at the core of our coaching relationships. Our coaches create a safe space for open and honest conversations, where you can explore challenges, reflect on your leadership style, and strategize for future success.

Let us match you with a coach today!

4Ward Media

Are you ready to have a media company join your fan club?

The 4Ward Media Company (4MC) came to life when marketing and media expert, and video editing ninja Gary Tucker teamed up with 4Ward Operations CEO Ron Ward to create content together over two years ago. As their collaboration evolved, they recognized a common trend where most media and marketing teams took an impersonal approach to social media and websites, often neglecting video editing services and lacking insight into book promotion strategies.

In response, Ron and Gary joined forces, giving rise to 4Ward Media Company under the umbrella of 4Ward Operations, Inc. 4MC caters to businesses, individuals, companies, and churches, offering comprehensive services encompassing web design, optional Artificial Intelligence (AI) implementation, social media management, search engine optimization (SEO), book promotions, and overall brand exposure.

With a track record of launching books to bestseller status on Amazon and driving leads and sales for numerous clients, 4MC is your go-to partner for elevating your business, personal brand, agency, or organization. Ready to embark on this exciting journey together? Visit 4Wardoperations.com and let us be your fan club president!

Provided Services For

Check Out Our Innovative Training Programs

4ward Operations


We offer several interactive, cutting edge, leadership programs, talks, and workshops. These sessions are designed to equip leaders and managers by using realistic, and sometimes scenario-based situations to enhance all areas of leadership.
There is a focus on the characteristics of good and bad leaders and most of the sessions take a deep dive into the various aspects of communication All presentations are not only engaging, participants will have loads of fun! The full-day extended session, titled, Masterclass in Leadership, consists of  interactive training that delves into the characteristics of both effective and ineffective leaders and encourages participants to move from manager to coach. It explores ways to lead one’s self and lead teams with greater impact. This training culminates with participants engaging in a dynamic, realistic role-play environment to help them coach more effectively, engage in conflict resolution and provide evidenced based corrective feedback. As a bonus: This program will provide participants with strategies to stay motivated to improve themselves, their team, and their organization.  The program culminates with participants developing their own action plans to improve their leadership and maintain the “Leadership Mindset.”

Well-being and Re-thinking Wellness

Our original wellness program focuses on a holistic approach by examining the eight dimensions of wellness, and it provides interactive tools and strategies to minimize stress and stay well, even in difficult circumstances.

Participants will evaluate their overall wellbeing and be encouraged to improve in some area with techniques to help establish new healthy habits. Participants are also encouraged to be observant of their colleagues’ wellbeing and are provided with evidenced-based ways to express concern and empathy to help teammates return to health and productivity.

Our newest wellness program is titled, Re-thinking Wellness. It is the latest in our group of wellness programs. This session brings to light the fact that wellness programs are either antiquated or poorly communicated. This session takes a new perspective to motivate individuals and teams to re-focus on wellbeing. It applies the latest tools and strategies to promote individual and team well-being and offers strategies to talk with teammates who are experiencing difficult circumstances. It also assists individuals with ideas to sustain wellbeing fresh and relevant in their company or organization.

Participants will evaluate their overall wellbeing and be encouraged to improve in some area with techniques to help establish new healthy habits. Participants are also encouraged to be observant of their colleagues’ wellbeing and are provided with evidenced-based ways to express concern and empathy to help teammates return to health and productivity.

Our newest wellness program is titled, Re-thinking Wellness. It is the latest in our group of wellness programs. This session brings to light the fact that wellness programs are either antiquated or poorly communicated. This session takes a new perspective to motivate individuals and teams to re-focus on wellbeing. It applies the latest tools and strategies to promote individual and team well-being and offers strategies to talk with teammates who are experiencing difficult circumstances. It also assists individuals with ideas to sustain wellbeing fresh and relevant in their company or organization.

Master class in communication

The Master Class in Communication is an intense, interactive, evidence based training program on the art of communication. This is one our most popular and requested leadership presentations.

Ron Ward and Dr. Merissa Ferrara Elisei have joined forces to create this impactful presentation. It provides years of research on the most effective methodologies to improve all levels of communication.

This multi-faceted training program equips leaders and managers to enhance their ability to interact with internal and external stakeholders. This training takes a deep-dive  into body language, face management, voice inflection, conversation threading, hand gestures, signals, personality types, listening skills, word choice, and effective ways of providing corrective feedback.

Ingredients for Success

for Success

Ron has either delivered the keynote address, or made this presentation in long format to over 2,000 participants. The results have been outstanding! This presentation provides proven strategies and practical advice to help leaders become more astute to their own personality, strengths and weaknesses, and communication style. These same strategies are used to glean a better understanding of staff and help leaders become more effective coaches.
This content addresses body language, listening to understand, signaling, voice inflection, investment in oneself and strategies to combat stress. Ingredients for success is not only informative, it is both funny and engaging. Let Ron bring this unique presentation to your group.

sales: Strategies for Influence and Impact

Unlock the secrets of persuasion and elevate your influence in any environment, from boardrooms to family discussions. In this comprehensive workshop, we delve into the psychology of persuasion, equipping you with evidence-based strategies to effectively engage your audience, build trust, and reduce resistance to your ideas.

Explore key topics such as maximizing engagement, establishing trust and credibility, and leveraging self-persuasion techniques. Through interactive exercises and real-world examples, you’ll gain practical insights and develop a persuasion toolkit to enhance your persuasive impact in diverse settings.

By the end of the workshop, you’ll emerge with a deeper understanding of persuasion psychology, newfound persuasion strategies, and the confidence to navigate persuasive situations with ease and effectiveness. Join us and unleash the power of persuasion to achieve your goals and drive positive change.

*We can also cover negotiation strategies if there is an interest.


Calling all small business owners! Are you feeling overwhelmed by the demands of managing your social media presence? Do you find yourself struggling to maintain consistency while still effectively engaging with your community? This 2-hour workshop is designed to streamline your social media efforts, reduce stress, and enhance your visibility in the online community!

During this interactive session, we’ll break down complex social media strategies into manageable steps that are tailored specifically for small business owners. From considering your idea customer, content creation to scheduling and analytics, you’ll learn practical tips and tricks to optimize your social media presence without sacrificing precious time and energy.

But that’s not all – we’ll also explore strategies for fostering meaningful connections with your audience and building a strong online community around your brand. With our guidance, you’ll discover how to cultivate authentic engagement that resonates with your target audience and sets your business apart from the competition

Say goodbye to social media overwhelm and hello to a more streamlined approach that delivers results! Join us for “Social Media Simplified” and take the first step towards less stress and greater community visibility for your small business.

*We will also provide feedback on how to increase your visibility on Google Maps/ Business Profile if you have a location based business.

Amazon Best Selling Book

What People Are Saying

In his book, Ron shares powerful, firsthand accounts to help us navigate the dirty side of leadership. He provides practical guidance on how to act when things don’t go as planned and tough situations arise. It is both action-oriented and engaging. Simply put, I wish I had this book when I started out as an entrepreneur.

Now, more than ever, the world needs effective leaders.  Whether at home with our children or with colleagues in the workplace, we all lead in various ways.

Ron’s lessons are just as applicable in those environments as they are in government service.

Get ready - you’re in for a real treat. 

Justin L. Fulcher

Founder and former CEO of RingMD

As a 20 year “survivor” of leadership positions in both the private and government sectors, I wish this book was available when I first began my leadership journey, it certainly would have saved me some time, energy and heartache. As any good leader knows, there certainly is a “dirty side” to leadership.

The Dirty Lessons integrated throughout the book are priceless and on point as they relate to leadership. Ron has hit a home run with The Dirty Side of Leadership.

Greg Forest

Retired Chief U.S. Probation and Pretrial Services Officer

In my life of trying to improve in my leadership of others, I have often picked up the latest book on leadership. It was my hope to find a nice simple plan that I could implement. Something that would keep the messiness away, eliminate the mistakes, smooth over the bumps.  What I often find are books filled with philosophy and strategy but very little practicality and authenticity. Ron’s book is real. It is written from a real leader’s perspective.

He doesn’t pretend to wow you with all the great things he has done but he’s more interested in being honest. I love his authenticity of sharing real stories of ups and downs. You won’t find this in a typical leadership book. All successful leaders have to navigate the dirty side from time to time. I encourage you to allow Ron to help you navigate yours!

Tim Riddle

CEO, Discover Blind Spots LLC

Ron Ward is a relational and authentic leader, no matter the setting or audience. I’ve worked with Ron on various team-development initiatives over the past 25 years. and I’ve witnessed his leadership and management which has been driven with an individual focus and all-inclusive impact!

As a 20-year-veteran of student development in higher education, and long-time advisor and emotional intelligence coach for Millennial and Generation Z leaders, the Dirty Side of Leadership is a must-read for emerging leaders working to affect healthy and lasting change!

Steve Gallagher

Founder, IDEATE Coaching & Consulting, Executive Director of Student Affairs, 
University of North Carolina School of the Arts

Ron is a leader in government that everyone can learn from. His personal stories and experiences can benefit anyone. The Dirty Side of Leadership is a must read for those who lead and supervise others.

James Gregorius

Associate Director for Operations, 
Federal Law Enforcement Training Centers, Retired

Chief Ward takes you on a leadership journey from start to finish. There are so many lessons and take aways, not only for the current or new manager, but for those individuals looking to lead.  One walks away from this book with the knowledge that leadership and learning lessons are on every road traveled.

Craig Penet

President of the Federal Probation
and Pretrial Officers Association

In the Dirty Side of Leadership, Ron provides intimate details into his life and the early years of his career, while depicting the growth into a leadership role. Using his intelligence and dedication to his career in Federal law enforcement and management, along with his ability to convey the dirty lessons within the scope of the story, allows the reader to experience the process that is necessary to be a successful manager. Fantastic experience and delivery of knowledge to become an effective manager that was also very entertaining.

Kimberly Triplett

DO, Medical Director

I have known Ron Ward both personally and professionally for the past 12 years and cannot think of anyone who, as Academy Director, has done more to advance the cause of wellness throughout the U.S. Probation and Pretrial Services system. As a person and leader who has been tried and tested in both his personal and professional life, Ron’s ability to persevere through the many challenges undoubtedly comes from the holistic approach he takes to leadership. In the Dirty Side of Leadership, Ron conveys his unwavering passion and commitment to serve others and provides the anecdote for leaders to thrive, not just survive, every facet of their lives. Ron’s presentation style and powerful message is effective and appeals to all audiences.

Rich Elias

Founder, Rich Elias Consulting – LLC

Most leadership books are a waste of time, portraying strategies with irrepressible optimism that all bad employees can be turned good, all problems are opportunities for better times, and being a boss can be all fun and games. The truth is being a boss is not always a day at a sunny beach, sometimes it is gut wrenchingly hard. The Dirty Side of Leadership is the book that finally details ways leaders can prepare for, as well as respond to, the most difficult times all decision makers will eventually face. A fun treat to read, this book is a highly rewarding experience for both new and experienced leaders.

Doug Burris

Retired Chief U.S. Probation Officer 
and subject of the 2016 movie Out of the Box


Where leadership meets entertainment! This weekly podcast takes both a humorous and intense look at leadership through impactful stories, answers to listener questions, and breakdowns of dirty lessons from Ron’s best selling book, “The Dirty Side of Leadership”.

The Fundamentals of Leadership

Increase Your Leadership Skills and Set Yourself Apart From the Rest.

This 8-hour, self-paced course is filled with practical stories, props, videos and has 20 contributors from Hollywood to the hills of West Virginia. These contributors come from various backgrounds and experience levels to provide you with additional tools to help you and your team succeed in these challenging times. 

Interview Skills to Land Your Dream Job

Be Prepared For Your Next Interview

This 30-minute course is packed with valuable content to prepare you for your next interview and put you on the path to land your dream job!

  • A comprehensive participant guide
  • Pitfalls to avoid during the interview process
  • How to answer traditional interview questions
  • How to answer “out of the box questions” that more companies are starting to ask
  • Best practices for virtual interviews
  • Addressing Covid-related queations
  • Interview methods that work in every industry
  • How to use transition words to keep you on point when answering questions
  • How to deliver an assumptive close
  • 5 Characteristics that CEO’s and Executives are looking for in a candidate
  • Observe a live coaching event in session
  • Special Bonus: How to approach salary negotiations

Get In Touch

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Unlock Your Leadership Potential!

Sign up today for an exclusive free preview of "The Fundamentals of Leadership" online course. This highly acclaimed 8-hour course is designed to transform your personal and professional life through 100 Dirty Lessons (DLs) that provide practical insights and real-world applications.

With contributions from 20 diverse leaders, you’ll gain invaluable knowledge and strategies to enhance your leadership skills.

By signing up, you'll receive access to the course introduction and Modules 2 and 18, giving you a taste of the comprehensive training this course offers. Don't miss this opportunity to elevate your leadership journey

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